The Social Media Advent Calendar

December 24

PostMaster — Thu, 24 Dec 2009 00:00:44 +0000

December 23 – Questions & Answers

PostMaster — Wed, 23 Dec 2009 00:00:05 +0000

Question&Answer services are free knowledge markets allowing users to collaboratively find answers to their questions.

Q&A’s use in online marketing:
Monitoring: Q&A sites can be valuable market research ressources, telling you the needs and open questions of your target group as well as giving hints for new product development ideas.

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December 22 – Location Services

PostMaster — Tue, 22 Dec 2009 00:00:46 +0000

Location services offer local user reviews, local search and local social networking and combinations of some or all of the above. Some of the services are mobile applications that enable members to see who is nearby and who has been in the location before. Foursquare is gaining popularity fast, because it combines communication, game and e-commerce. It´s founders describe it as “being able to see around a corner and through walls”.

Location services and online marketing:
POS finder, promotions, monitoring of reviews.

foursquare, yelp, QYPE, brightkite, myHeimat, Plazes, aka-aki.

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December 21 – Review, Rate, Comment

PostMaster — Mon, 21 Dec 2009 00:00:05 +0000

Review/rating/comment sites let consumers post reviews and comments about people, businesses, products and services. Most sites offer rating systems.

ciao.com, epinions, coComment, Echo, ProductWiki

Reviews, rating, comments
and online marketing:
Monitoring and information.
Check relevant sites regularly to check about opinions and to monitor the target groups communication about your product category and your competitors’ products.

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December 20 – Wikis

PostMaster — Sun, 20 Dec 2009 00:00:49 +0000

How to make a Christmas tree pop-up card…

Wikis are used to create collaborative websites, knowledge management systems, corporate intranets, community websites and for personal note taking. Wikis use the wisdom of crowds to constantly update information thus maximizing accuracy.

Wikis and their role in online marketing:
Monitoring and information.

Check wikis regularly to see the online knowledge about your product, industry, competitors, your company. You can upload and edit information on your company, your product, your industry as can everybody else.

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December 19 – Lifecasting

PostMaster — Sat, 19 Dec 2009 00:00:57 +0000

Lifecasting is a realtime broadcast of events through digital media. The audience can watch the lifecast online. Please see Wikipedia for more on the history of lifecasting.

Lifecasting and its role in online marketing:
Broadcasting presentations, speeches, events, etc. in realtime.

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December 18 – Lifestreams

PostMaster — Fri, 18 Dec 2009 00:00:35 +0000

Lifestreaming enables users to manage all online activity at a glance and in realtime. Users put all social media profiles and activities from various web services all on one page, making it easier for their network to see their newest bookmarks, favorite videos, tweets, photos , newest blog posts, etc. and making it easier for themselves to manage their updates and communication.

Using lifestreams in online marketing:
Monitoring: check your keywords, brand name, competitors regularly to find out about trends and developments in your product category and industry.

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December 17 – Collaboration & Crowdsourcing

PostMaster — Thu, 17 Dec 2009 00:00:14 +0000

Crowdsourcing is outsourcing tasks to a crowd of people or community in the form of an open call to collaborate, e.g. inviting people to develop a new technology, carry out a design task, work on algorithms or help to work on large amounts of data.

Online marketing:
Crowdsourcing and collaboration have become popular marketing instruments, because they can be used to establish brand loyalty and buzz by engaging target groups in product development promotions. Two very successful examples of crowdsourcing and customer collaboration are Tchibo Ideas and Fluevog.

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December 16 – Communities, Forums, Chats

PostMaster — Wed, 16 Dec 2009 00:00:32 +0000

Online communities are virtual gatherings defined by membership specifics, e.g. information systems, communication, entertainment, e-commerce.

Examples:
theglobe, deviantART, Yahoo! GROUPS, frag mutti, bigtent, Inoffizielle Google Community, Weihnachten-Forum

Communities use in online marketing:
Using communities in online marketing is aiming at customer/peer endorsement to increase credibility, lift conversions, generate leads, drive engagement, build brand loyalty, communicate and interact with the target group.

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December 15 – Document/Content Sharing

PostMaster — Tue, 15 Dec 2009 00:00:52 +0000

Document Sharing websites host user’s articles, presentations, screencasts, etc. to make them easily accessible by anyone who has the link as well as by other users.

Document sharing and its role in online marketing:
content travel, link baiting, seeding, investor relations.

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